Why Analytics? Nine Must-Have B2B Sales Forecasting Competencies

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Does your sales team use big data analytics? If your answer is no, you’re missing out on the chance to improve sales rep execution, sales forecasting, win rates and more.

This research report by Aberdeen, a leading research firm helping businesses worldwide improve performance, provides valuable insight into how sales analytics result in stronger sales performance and offers guidance on the sales forecasting competencies that are essential for any B2B sales company.

Here are some of the report’s findings:

  • Sales analytics users have 10% more reps achieving quota and 10% better customer retention rates
  • Best-in-Class companies are 13% more likely to apply weighted variables to their sales forecast
  • Analytics-enabled sales leaders are twice as skilled at walking away from bad deals

To view the full report, enter your information.

GUIDED SELLING SOFTWARE: TAKE THE GUESSWORK OUT OF SALES

Guide reps in the best actions to move deals forward and streamline the entire sales process.

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The only sales enablement software with an analytics engine that guides sales reps through the sales process, start to finish.

Accent’s sales platform makes it easy for reps to focus on the right opportunities, engage with those buyers effectively, and close more deals.
  • Get next-step recommendations on content or actions to move deals forward
  • Rank opportunities by value or follow-up priority for easy planning
  • Follow best-in-class practices using the sales analytics engine’s insight
  • Plan strategy, create and share documents, and engage buyers all within the same platform
  • Cut down on complicated workflows and processes with one platform that integrates CRM, SharePoint, and other systems
Learn about how we’re bringing science to sales enablement with this video

This streamlined approach gives sales reps, on average, 10% more selling time to spend on high-value activities.

On average, we save reps 4 hours per week, or 200 hours annually

Improve buyer engagement with better planning and visibility

Decrease average response time to buyers by 25% within 6 months