Best-in-class companies are using analytics to optimize processes throughout the entire sales cycle, from initial nurturing performed by marketing to final closing performed by sales. By sharing data between departments to provide both with a holistic 360 view into buyer preferences, companies are able to improve marketing ROI and sales execution.
Use this knowledge brief by Aberdeen, a leading research firm helping businesses worldwide improve sales performance, to evaluate your sales performance management objectives and processes.
Learn how analytics is helping sales reps have more impactful conversations with buyers
See the benefits marketing is gaining through detailed insights into which pieces of content are most effective in closing deals
Learn how managers are able to provide better coaching tips based upon opportunity specifics and proven sales activity best practices
To get started, download the knowledge brief now.
GUIDED SELLING SOFTWARE: TAKE THE GUESSWORK OUT OF SALES
Guide reps in the best actions to move deals forward and streamline the entire sales process.