How Do Sales Winners Leverage Content?

An Accent and SiriusDecisions webinar

Register to see a replay of the webinar to get a FREE download of our ebook Content Marketing Isn’t Just for Marketing!

This can’t-miss webinar will walk sales leaders through how to effectively utilize content for sales.

The growing popularity of sales enablement has led many organizations to start new enablement initiatives. Alignment between marketing, sales, and product is critical to ensure that reps have access to the right content at the right time. Buyers expect more (and higher-quality) content from sales than they ever have before. The buying process is increasingly digital, but those digital experiences are supported by both marketing and sales.

Join Peter Ostrow as he discusses the following:

  • Clarity on the two core content types that modern sellers require
  • Results from our Sales Talent and Sales Content surveys
  • Insight into what winning reps do differently

Event Details

Tuesday Oct. 17, 2017
12 – 1 pm ET

About the Speaker


Peter Ostrow
Research Director, SiriusDecisions

Peter works with sales leaders to improve rep productivity through enablement strategies. His approach includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning.


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Watch the Replay