The growing popularity of sales enablement has led many organizations to start new enablement initiatives. Alignment between marketing, sales, and product is critical to ensure that reps have access to the right content at the right time. Buyers expect more (and higher-quality) content from sales than they ever have before. The buying process is increasingly digital, but those digital experiences are supported by both marketing and sales.
Tuesday Oct. 17, 2017
12 – 1 pm ET
Research Director, SiriusDecisions
Peter works with sales leaders to improve rep productivity through enablement strategies. His approach includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning.